Separate destinations, devices and problems.
We organised demand into clear groups so each page could answer one recognisable need rather than compete with another NoveSIM page.
Making NoveSIM
easier to find.
SEO and content for a travel eSIM business serving customers across countries, devices and networks.
- Focus
- SEO · Content · AI Search · Analytics
- Market
- Global
- Period
- Six months
- Primary measure
- Google Search impressions
10KSearch impressions
at the start
→at the start
1MSearch impressions
after six months
after six months
100× more search impressions in six months.
The challenge
One product. Hundreds of different search situations.
A traveller may begin with a destination, a phone model, a coverage question or a technical problem after arrival. NoveSIM needed to be discoverable across that journey without turning the site into a collection of disconnected articles.
The opportunity was not simply to publish more. It was to build a useful information system around real travel decisions, connect it to the commercial offer and use search data to decide what deserved attention next.
The approach
Build paths from information to product.
Destination pages, installation guides, device support and troubleshooting were connected through deliberate internal links and clearer next steps.
Answer the question before asking for the sale.
Guides were developed around practical situations: choosing an eSIM, checking compatibility, installing it and staying connected abroad.
Let performance choose the next priority.
Search Console signals showed which countries, devices and questions were gaining visibility and where stronger pages were still needed.
What changed
The website became a connected source of answers, not only a storefront.
The work expanded the number of relevant ways people could discover NoveSIM while keeping those journeys connected to the product. Search visibility grew across practical questions that appear before, during and after an eSIM purchase.
Clearer relevance: pages were aligned to distinct destinations, devices and customer problems.
Stronger discovery: useful supporting content created more entry points from non-branded search.
Better prioritisation: live performance data replaced guesswork in the editorial plan.
The result
Search impressions grew from 10,000 to 1,000,000 in six months.
Source: Google Search Console. The comparison refers to search impressions during the measured six-month project period. Impressions indicate visibility in search results and are not presented as sales or revenue.